Connect with OAuth
Add your provider app keys per website, complete OAuth, and choose which accounts to link. Setup guides walk you through Meta, LinkedIn, X, and Google.
Social Intelligence
Bring comments, DMs, and reviews from every channel into one place your AI can learn from.
What it is
Social Intelligence connects your Facebook, Instagram, LinkedIn, X, YouTube, and Google Business accounts to SuportLayer. We collect customer interactions on a schedule and through webhooks, normalize them into threads, analyze sentiment and buying intent, and index useful content into the same knowledge layer that powers your chatbot.
Platforms we connect
Each website connects its own accounts. Credentials stay encrypted per workspace, not in a shared platform key.
Page comments, messages, and engagement signals.
Comments and direct messages from connected business accounts.
Company page comments and inbound messages.
X
Mentions, replies, and direct messages.
YouTube
Video comments and community feedback.
Google Business
Location reviews and customer questions.
How we collect social data
You authorize each connection. SuportLayer only pulls data from accounts you connect.
Step 2
Sync on a schedule
A background job checks connected accounts every 30 minutes and pulls new comments, messages, and reviews since the last sync.
Step 3
Receive live webhooks
For Meta platforms, real-time webhook events bring new interactions in immediately so you do not wait for the next sync cycle.
Step 4
Normalize and deduplicate
Raw payloads are stored, then normalized into customer interactions and conversation threads with stable external IDs so duplicates are skipped.
Step 5
Analyze with AI
Each interaction is enriched with intent, sentiment, topic, urgency, and lead scores so your team sees what matters first.
Step 6
Index into knowledge
Valuable social text is chunked, embedded, and stored in your vector index alongside website and file content for RAG-powered replies.
How SuportLayer uses the data
Social input becomes operational intelligence, not a separate silo.
Social Intelligence dashboard
Browse threads by platform, filter by sentiment, and review recent activity with top topics surfaced automatically.
Smarter chatbot answers
Indexed social content feeds the same retrieval layer as your website and file library, so AI can reference real customer language and FAQs.
Lead and opportunity signals
Pricing questions, booking requests, and urgent complaints are scored so sales and support can prioritize follow-up.
Team visibility
Conversation threads keep participant names, previews, and platform context in one timeline instead of six different apps.
How it helps you
Stop switching between Facebook, Instagram, LinkedIn, X, YouTube, and Google tabs to see what customers said.
Train AI on how customers actually talk about your business on social, not just your marketing copy.
Catch negative sentiment and buying signals early with automated enrichment on every interaction.
Keep OAuth credentials scoped per website with encrypted storage and in-app setup guides.
Your accounts, your data
Social connections are configured per website. API credentials are encrypted in your workspace. SuportLayer only accesses platforms you authorize and uses collected text to power your dashboards, analysis, and AI knowledge, not to train unrelated models.
Ready to add support without hiring?
Put SuportLayer on your website. We train on your content, help visitors 24/7, and handle the conversations you stay focused on the business.
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